I think it started for me when there was a commercial on the TV, I think it was for mutual funds. It was about how a VP of a pickle company was a genius for removing one pickle from each jar to save the company money. My take on that was, sure the stock price will go up for a bit but people will get annoyed that they are paying for less and will change to a different company. It seems that the VPs of many companies saw that ad and took the face value to heart. Companies are giving less and less all the time but charging the same or more.
This site is not to complain, it seems to be a fact of life, I am just creating this site to point out which companies don't care about you and leave the rest for you to decide what to do about it. Should you change loyalty to another company because they are not being loyal to you? Should you contact the company telling them to stop? Should you just be sad and take it because they still make a good product, just less of it? It's up to you.